Fundraising Online: Using The Internet To Raise Serious Money For Your Nonprofit Organization
Publish Date: 2006-09-01
Author: Gary M. Grobman
Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the weband an evaluation of creative business models from online donor-recognition pages and virtual charity shopping malls toe-commerce and click to give sites. Advice on developing a strategiconline fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.