Secret Formula: How Brilliant Marketing And Relentless Salesmanship Made Coca-Cola The Best-Known Product In The World

HarperCollins

Secret Formula: How Brilliant Marketing And Relentless Salesmanship Made Coca-Cola The Best-Known Product In The World

  • Publish Date: 1994-07-01
  • Binding: Hardcover
  • Author: Frederick Allen
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A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.

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