Getting Into Your Customer'S Head: 8 Secret Roles Of Selling Your Competitors Don'T Know
Publish Date: 1996-04-09
Author: Kevin Davis
Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.