Rise Above The Noise: How To Stand Out At The Marketing Interview
Publish Date: 2014-02-28
Author: Lewis C. Lin
LAND THAT MARKETING JOB...TODAY
Seeking a marketing or brand management position? GetRise Above the Noise. Author and professional interview coach, Lewis C. Lin, provides you an industry insider's perspective onhow to answer the most common and difficult marketing interview questions. Rise Above the Noise reveals:
Sample answers to most important marketing interview questions
Frameworks on how to tackle marketing case questions including pricing, marketing plans, positioning statements,advertising critiques and private label competition
Biggest mistakes marketing candidates make at the interview and how to avoid them
Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you
Questions and answers covered in the book include:
What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.