How To Write For The Big Guy: A Guide For Corporate Speechwriters And Their Bosses
Publish Date: 2011-10-20
Author: Steve Zousmer
A guide for corporate speechwriters and their bosses by a veteran speechwriter who weaves macro and micro writing advice into illustrative and entertaining anecdotes from his experience with several dozen top CEOs and corporate presidents. The target audience is executives as well as their writers: It makes no sense to raise the consciousness of speechwriters without simultaneously raising the consciousness of their bosses.