Ben & Jerry'S: The Inside Scoop: How Two Real Guys Built A Business With A Social Conscience And A Sense Of Humor
Publish Date: 1995-05-16
Author: Fred Lager
Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained. --New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Hagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.